Format: E-Book
Pages: 256
Size: 250 x 200
Publication: 20 April 2020
ISBN: 9781913634278
Price: £8.99
Wish You Were Here gives tourists and travelers a professional and personal insight into why and how 50 of Europe’s leading destinations consistently deliver high-quality visitor experiences. With tourists increasingly interested in knowing more about how the places they visit are organised and how they get things right, Wish You Were Here demonstrates how good management and an understanding of the importance of hospitality underpins the success of each destination.
For the tourism professional and future destination managers and marketers, this Professional Edition additionally includes a detailed analysis of international best practice in destination management, written with in-depth industry knowledge and research and supported by an extensive bibliography. This makes it a major reference book on successful destination management, based on Professor Terry Stevens’ 40 years’ experience working in the travel and tourism industry in over 55 countries.